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Organic Exposure Campaign

Organic Exposure Campaign

$3,000.00 USD
$3,000.00 USD
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Each client has different needs and goals. This package is a "starting point" to begin a discussion of a more focused plan-of-action.
Sweetwater Scuba has the largest reach in the diving community collectively. IThis content, along with our clients, have gone viral on all 4 major platforms: YouTube, Instagram, TikTok, & Facebook.

"ROI for your business depends on where audience growth, exposure, reach, and fresh content fit into your overall marketing strategy. We'll have this discussion in the beginning to formulate purposeful framework when creating your new content."

Here's what you get-

  • 50k views in the first 30 days or you’re automatically refunded.
  • Your own published Podcast interview.
  • Kenny will create one 30-second personal ad with full usage rights for you, including a story posted on Sweetwater's TikTok, IG, & Facebook using the same video.
  • You'll get at least 2 posts on all social media platforms, plus at least 2 stories. BONUS: Story views do NOT count toward the 50k views.
  • Never “promoted”, “boosted” or any other form of paid views or clicks on our channels. All views are organic.
  • Sweet does NOT pay for followers, views, or ads of any kind.
  • All followers, likes, views, shares, and reposts are from underwater-aligned viewers (target audience).
  • This approach leaves you with endless content material for future marketing, awareness, and audience growth.
  • There is no other ORGANIC exposure like this on the market.
  • MUST meet specific criteria to be considered as a client (ADD VALUE to the viewers & the underwater community as a whole). 

NEW for 2025: In an effort to ensure continued success of your channels, Kenny now offers 2x one-hour courses on content creation and social media.

  • 1st 1hr course in-person (if applicable) when on-site.
  • 2nd follow-up course is approximately 30 days after our final post, to follow up and analyze your social media accounts. 


Sweetwater only succeeds if you do. Here's how it's done...

  • Authentic, in-person Interview podcast with host Kenny Dyal
  • Published on all major platforms (Spotify, Apple, Google, YouTube, etc.) through The Scuba Diving Channel
  • At least TWO unique content posts on Sweetwater’s channels (yes, this includes the @Kenny_Dyal TikTok account) prominently featured, tagged, and with invite to collaborate where applicable.
  • At least TWO story posts (As a bonus, story posts do NOT count toward the overall 30k view guarantee.)
  • Includes one “Down to 60” video of your dive site, charter, or facility. Published on all Down to 60 channels. Heavily features you or your facility/crew/etc.
  • Podcast interview is also available on YouTube, and will be published as Spotify video for the podcast channel as well. Audio version goes to all others, including Apple Podcasts, Google Podcasts, and Amazon Podcasts.
  • 50k view guarantee across all platforms within 30 days of departure of your facility/operation. Proof will be submitted once the 50k threshold is met.
  • You can reference, link, repost, embed or share any content related to your facility royalty free.
  • 2x 1hr social media courses before and after the campaign to ensure early and continued success.
  • Kenny will personally contact you to verify this will be a great fit for both our platform AND your operation. If this is not a great fit, no worries! We will refund your deposit instantly.
  • If it's the right fit, we'll talk about your goals, formulate a strategy, and discuss the logistics and execute a game plan. 

 

"The fine print"

50% starting payment must be made in order to secure any dates and begin the campaign. Once dates are agreed upon and travel has been booked, this becomes non-refundable*

50% remainder due by physical arrival on site. Once we begin on-site production, remainder is non-refundable*

*All payments in their entirety are fully refunded if '50k in 30 days' view guarantee is not met.

Cost includes all of the above, our travel expenses, and all digital production costs & equipment for Continental 48 US States, Cozumel MX, & Puerto Rico. Travel costs will be added to further destinations on a case-by-case scenario. Cost does NOT include entry to your facility, boat access, or any required specialty equipment/costs needed specifically for your dive, beyond standard recreational scuba equipment. 50k views are cumulative total across all of our public social media platforms, beginning the following business day from departing your facility/location. These include:

  • TikTok posts
  • Instagram Reels / Posts 
  • Facebook Reels / Posts
  • Youtube videos
  • Spotify listens / views

Conditions: You must participate where possible, including providing any support b-roll or information requested, and follow interview instructions (if any). This, or any additional travel expenses needed (for further/remote destinations) will be discussed on the initial conversation to ensure clarity.

@kenny_dyal

 

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