Social Media Management

Below are the two monthly pricing options for provided content:

Full posting

Sweetwater team will post to Instagram, Facebook, TikTok, YouTube, answer cursory comments, likes, and maintain surface-level engagement.

We also post to Story (with CTA/product link) where applicable (FB, IG, TT).

1 weekly posts | $1000 mo

2 weekly posts | $1600 mo

3 weekly posts | $2000 mo

4 weekly posts | $2400 mo

5 weekly posts | $2800 mo

6 weekly posts | $3200 mo

Content Provided (with guidance)

Videos are uploaded at least 1 week in advance, labeled with date, caption examples, hashtag/ tagging suggestions, and description. 

1 weekly posts | $750 mo

2 weekly posts | $1200 mo

3 weekly posts | $1500 mo

4 weekly posts | $1800 mo

5 weekly posts | $2100 mo

6 weekly posts | $2400 mo

FIRST VISIT: Regardless of plan, there will be an initial up-front "content shoot" visit. This is where Kenny and at least one member of the Sweetwater Crew will come to you (or your location) and spend 1-2 days of content shooting. This will be used for the initial 6 month period, depending on distance and other factors.

Rest easy knowing your social media accounts are being maximized by one of the top-performing creators in the underwater field. Sweetwater Scuba has the highest cumulative reach on ALL of the top 4 social media platforms (Instagram, YouTube Shorts, Tiktok, Facebook) and stays in the “Top 3” scuba diving podcasts on Spotify and Apple. 

Further, Kenny Dyal brings industry success to the table: Kenny was the youngest person to open a dive shop from scratch, reaching #1 in the region on all sales metrics. He sold it while it was succeeding to pursue more creative fields like video production and social media. He still works part-time (as a fun job) at Disney's Dive Quest, leading Guests & performing shows. He can even be seen on some of Disney's content production related to The Seas at Epcot.  Finally, he maintains his teaching status as a Course Director, staying looped into the latest industry issues, trends, and training techniques.

The fine print:

• Sweetwater only manages accounts that bring value to the aquatic outdoor community. This may include scuba, freediving, mermaiding, conservation, outdoor, travel, and equipment/outerwear in related fields.
• Original content shoot along with each post is supervised and approved by Kenny Dyal. 
• The initial agreement is 6 months, dropping to 90 days or month-to-month thereafter.
  
• No more stressing over your social media accounts! Whether you'd like full management or turbo-charge your existing social strategy, we've got you covered.
• The following platforms are currently managed by Sweetwater: INSTAGRAM, TIKTOK, YOUTUBE, FACEBOOK . *IG reposted to Threads where applicable.  X can also be added by request.

Let's get the process started, email or use the content form here.

dive@sweetwaterscuba.com

"FIRST VISIT"

This is where we go and spend 1-3 days making content, conduct "hook-style" interviews, discuss content strategy, set up shared folders, and build up b-roll. 

Depending on distance, this is usually an individual/standalone fee.

Transportation Pricing Structure

For distances beyond 2hr drive from Orlando, FL, the following pricing structure will be used:

Transport costs include

• Standard airline seating for two people (economy/main cabin seat selection). Includes most reasonable direct flight available, and 1 checked bag/paid carry-on, if needed.
• Standard hotel room for two people based on local average rate per Google search of that time and city.
• "Economy/Compact" rental car/ride share, hotel, and content destination for a total of two people.
• There is a per-diem rate of $200 per day for travel (this is to cover meals and other overhead)
• For driving to a destination (beyond 2hrs from Orlando), the cost is approximated at $1.00 per mile based on Google Maps distance. This rate includes all fuel, tolls, or any other mileage costs.
• You will not be charged for any upgrades to seating, vehicle/room upgrades, additional nights, etc. 
• Additional/irregular transport (such as ferries, boat/plane charters, overnight flights, etc.) will be discussed on a case-by-case basis.
• Unless otherwise specified, all transport costs will be based from an origin point of Orlando, FL, USA. (MCO)
• "Staying over" to reduce costs. While this is sometimes offered as a gesture of friendliness (and appreciated) from our clients, experience has taught us that it's important to have a private space to return to after a working day. This is for professional reflection, media organizing (there is a lot of work to be done in post to check footage, label each day's content, etc.) and most importantly, rest. Content shoot days are often much more exhausting than most anticipate!

This is for estimation only. Final cost will be discussed and billed at start of agreement.